A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly searching for new methods to capture the interest of users. Popunder ads emerged as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While they're often confused with popup ads, popunder ads operate differently and they are often less intrusive.
In this informative article, we'll explain what popunder ads are, how they work, their advantages, and greatest practices for implementing them in your marketing strategy.
What Are Popunder Ads?
Popunder ads certainly are a type of display ad that opens inside a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the person’s attention by appearing together with the current page, popunder ads remain hidden until the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to spotlight the ad when they're finished with their main activity.
Because of these placement, what are popunder ads are generally considered to get more user-friendly than popup ads. They don’t hinder the browsing experience, however provide advertisers having an opportunity to get their message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When a person visits a website, the popunder ad is triggered by an action—such as simply clicking on a link, button, or form around the page. This can be done in a very way that feels seamless, often minus the user realizing the ad has opened behind the primary window.
Ad Opens in a very New Tab or Window: Instead of appearing along with the current webpage (as being a popup would), the ad opens inside a new tab or browser window behind the active session. Users will not likely immediately begin to see the popunder ad.
User Engagement: Once the person finishes browsing and closes the active window, they'll notice the popunder ad in private. Since the ad only appears after they’re completed with their primary activity, it avoids interrupting the person experience.
Click and Conversion: The popunder ad is made to drive clicks and conversions. Once the person discovers it, they are able to engage while using ad by hitting it, while them to the advertiser’s landing page or website.
Popunder ads tend to be used for driving traffic to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have many perks that make them an appealing option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over the consumer’s screen, popunder ads stay in private and don’t interrupt browsing. This can lead to a far more positive buyer experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the user has finished their primary activity, they may be more likely to have their full attention. Popunder ads is capable of higher visibility given that they remain open on the user’s device until actively closed.
Better Click-Through Rates
Many advertisers realize that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they are seen at any given time when the person is more relaxed and not distracted by other content, they could drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which takes place when users become familiar with ignoring ads which can be placed in predictable spots on a webpage. Since they appear inside a new window or tab, popunders stand out and they are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads are often less expensive than other types of display ads, for example native or video ads. They can give you a better return on investment (ROI) for advertisers trying to reach a broader audience without having to break the bank.
Extended Time on Screen
Unlike popup ads, which are typically dismissed immediately, popunder ads remain open in the background before user decides to seal them. This extends how long the ad is so visible and increases the chances that an individual will build relationships with it.
Best Practices for Using Popunder Ads
To make the most of popunder ads, think about these best practices:
Target the Right Audience
Use targeting features available through popunder ad networks in order that your ads are shown to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target according to user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click over a popunder ad, they will be directed to a landing page that matches the ad’s message and is made to convert. Ensure your squeeze page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays an important role in engagement. Use compelling visuals, clear messaging, and a strong CTA to entice users to click around the ad. Make sure the ad content articles are aligned while using product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting strategies to find the combination that actually works best for your campaign. A/B testing helps identify what resonates along with your audience and permits you to refine your ads for better performance.
Ad Frequency Control
Be mindful of how often your popunder ads are displayed to users. Overuse can result in annoyance, which can reduce the effectiveness of one's campaign. Use frequency caps to manipulate the number of times a user sees your popunder ad inside a certain timeframe.
Monitor Performance Metrics
Keep a record of key performance indicators (KPIs), like click-through rates, conversion rates, and bounce rates, to judge the success of the popunder ad campaigns. Use the data to produce informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re aiming to run popunder ad campaigns, here are several of the top networks that offer this format:
PropellerAds
PropellerAds is one from the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform would work for both small enterprises and large enterprises.
Adsterra
Adsterra can be a popular ad network offering popunder ads which has a range of targeting options, including geo-targeting and device targeting. Adsterra is known for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds specializes in popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, which makes it ideal for advertisers with varying budgets.
ExoClick
ExoClick is really a performance-based ad network that delivers various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to be sure ad effectiveness.
HilltopAds
HilltopAds offers a variety of ad formats, including popunders. It provides advanced targeting, ad frequency control, as well as a fraud detection system to ensure high-quality traffic and better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background until the user is carried out with their main activity, it’s not as likely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, causing them to be more acceptable to numerous users.
Cost-Effective: Popunder ads normally have lower costs than other formats, causing them to be a budget-friendly choice for many businesses.
Longer Engagement: Popunder ads stay open prior to the user actively closes them, giving them more time to attract attention.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of those campaigns.
Delayed Interaction: Since popunder ads are hidden before the user closes their main browser window, there’s normally a delay in once the ad sometimes appears, that could affect immediate engagement.
Negative Perception: While less intrusive than popups, quite a few users still view popunders negatively, especially if they're not well-targeted.
Conclusion
Popunder ads provide a unique chance of advertisers to interact users inside a less intrusive way. Their ability to stay in the background before the user is ready to interact gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and result in better conversions.
As digital advertising is constantly on the evolve, popunder ads remain an invaluable tool for marketers seeking to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format to their broader online marketing strategy with success.